RooLife Australia’s haitao service platform is a new full-link solution for China’s vast cross-border e-commerce and purchasing business, from source procurement and international logistics to warehousing. It is a leading global and comprehensive wholesale plus retail service platform. This B2B2C e-commerce platform supports multi-vendors. Many well-known Australian brands have already opened stores on the platform, selling items such as skin care products, drinks, clothing, food and health care products. Chinese users can buy many high-quality Australian products directly. Purchases are immediately shipped from the manufacturer, thus avoiding the hassle of private purchasing and traditional haitao products.
The RooLife project is creating a B2B2C platform for preferred commodity trading between China and Australia and for selling more quality Australian products directly to China. It eliminates the intermediaries to achieve seamless integration between suppliers and consumers. In addition, customers get technical support, company registration, and one-stop and customised services.